RFK Racing

RFK Racing was founded in 1988 by former Ford engineer Jack Roush as Roush Racing. Roush had previously won championships in drag racing and sports car racing, including the IMSA GT Championship and the SCCA Trans-Am Series, before expanding his motorsport activities in Concord, North Carolina, to the NASCAR Cup Series. From this location, the team grew over the years into one of the largest and most influential organizations in the series while remaining consistently loyal to the Ford brand.

A distinctive feature of the team’s history is its multiple name changes, which have always reflected new ownership structures. In 2007, John W. Henry joined as a partner with Fenway Sports Group, the owners of the Boston Red Sox and FC Liverpool, leading to Roush Racing becoming Roush Fenway Racing. When former Cup champion Brad Keselowski joined as a driver and co-owner in 2021, the team was renamed again in 2022 to Roush Fenway Keselowski Racing, or RFK Racing for short, under which the team operates today.

The most successful phase of the team’s history spans the early 2000s. In 2003 and 2004, the then-Roush Racing team secured two consecutive driver championships in the Cup Series: Matt Kenseth won in 2003 the last championship under the Winston Cup name, and Kurt Busch claimed in 2004 the first title of the new Nextel Cup era. This dominance underscored the team’s strength during that period and remains the foundation of the two constructor championships in the team’s history.

Since the rebranding wave of 2022, RFK Racing has undergone an organizational transformation that is clearly bearing fruit. Brad Keselowski, as co-owner and driver of the No. 6 Ford Mustang Dark Horse, helps shape the team’s sporting direction, while since September 2025 Chip Bowers, an experienced sports manager with stints at the Miami Marlins and Golden State Warriors, has taken over as Team President in an operational capacity. For the 2026 season, RFK is banking on a proven driver pairing: alongside Keselowski, Chris Buescher in the No. 17 and Ryan Preece in the No. 60 will compete, supplemented by Corey LaJoie, who will pilot the No. 99 in a part-time capacity.

With this lineup, the organization aims to build on the upward trajectory of recent years and regularly compete for playoff spots and wins. The combination of a storied past, a clear brand identity centered around Ford, and a newly formed management team positions RFK Racing as an organization using its roots in Concord to reposition itself for the upcoming challenges of the Cup Series.